Welcome to the Marketing and Brand Portal
This internal resource is designed to help associates access and gather branded assets easily. User-friendly, actionable tools enable you to create materials adhering to our brand standards. Explore the portal for all your brand needs to support our community.
Brand Resources
Let’s help our community shine by using our brand assets to ensure consistency in our communication. By doing so, we’ll present a united, professional front that truly reflects our values and mission.
Logo Usage
FULL COLOR LOGO
The full color logo should be placed over white or light colored backgrounds. It should not be competing with anything in the background (pattern, texture) and should be legible and proportionate.
ONE COLOR LOGO
The all-white Commons logo should only be placed on dark colored backgrounds. Such as the Commons blue and photos with high contrast.
DIGITAL FILE TYPE
If you creating a digital asset, please use RGB version for full color. If you are choosing 1-color the best file format would be based off of usage. Example: .PNG for transparent background or .JPG for white background.
PRINT FILE TYPE
If you are choosing a logo for print, please use the CMYK versions. Best file format for print would be .EPS or .PDF.
Click the link below to download all of the logo types.
Colors
PRINT COLORS
When creating or working on printed materials, always use CMYK color values, which stand for Cyan, Magenta, Yellow, and Key (Black). If your vendor needs a Pantone color, you may use those values, but CMYK is preferred.
WEB COLORS
For all web related items please make sure you are always using RGB colors or Hex value colors.
Commons Blue:
C:100 M:77 Y:34 K:21
Pantone: 7694
RGB/Hex: #0D436B
Pale Tan:
C:5 M:4 Y:7 K:0
RGB/Hex: #EFEDE7
Fonts
We use Merriweather and Proxima Nova as our primary fonts.
Merriweather
Merriweather is used for large headlines. It is a Google font that can be downloaded and installed onto any computer. Install Merriweather
Proxima Nova
Proxima Nova is used for body copy and our all initial capped small headlines. It is an Adobe font, which means you can only access it if you have access to Adobe programs.
Install Proxima Nova
If you do not have access to Adobe for Proxima Nova please use the web-safe font Lato as it is very similar and more accessible. Install Lato
Style Guide
If you would need more information on any of the fonts, colors or logos, please download our style guide below as it provides more details on the usage of these assets .The style guide will help ensure consistency in branding, tone, messaging, and design across all communications to maintain a unified and professional image.
Photography Best Practices
View our guidelines for capturing high-quality images that reflect our brand’s personality and professionalism. From social media photo tips to headshot best practices, this resource ensures consistency and authenticity in all visual content.
Download Photo Tips & Tricks
Download Headshot Tips
Download Brand Photos
You’ve Got Mail
By maintaining a branded and consistent email signature, you enhance professionalism, strengthen our reputation and improve the deliverability and trustworthiness of your emails. Find all the tools and guidelines here to ensure your communications reflect our identity seamlessly.
Download Email Signature
Meet the Marketing Team
Dayna Bianco
dbianco@benchmarkquality.com
401.480.9119
Dayna leads all marketing and public relations for the Benchmark CCRCs and partners with EVR Advertising and Montagne Powers to execute our marketing and public relations plans.
Mackenzie Fraser
MackenzieF@evradvertising.com
603.647.8606
Mackenzie leads the account for EVR.
Bri Cox
BriC@evradvertising.com
603.647.8606
Bri works on marketing project timelines, sales collateral, resident portal management, email newsletters, photoshoots, print ads and articles for the website.
Taylor Flanders
TaylorF@evradvertising.com
603.647.8606
Taylor works on any community events and professional or resident referrals.
Lauren Collins Cline
lauren@montagnepowers.com
603.644.3200
Lauren leads the account for Montagne Powers and works on media inquiries, press releases and sponsorships.
Ordering Materials
You can order materials through Benchmarkit, but please contact Dayna Bianco for anything you don’t see on Benchmarkit or any promotional items that need to be ordered.
Billing
If you are billing to Marketing, please make sure to bill the correct code. Here are a few examples for billing codes and if you are unsure please reach out to Dayna Bianco for any other codes.
6550-0000 – For sales incentives and closing tools, resident moving expenses, promotional items, community printing needs and flowers.
6513-0000 – For preapproved community sponsorships and print placements.
6501-0000 – For event expenses, including valet parking, event entertainment or food and beverage transfers.
Please make sure any American Express charges include details of what the charge is for and is assigned to the appropriate code as stated above.
Support Our Local Community
Sponsorships are an important way for us to engage with our neighbors and support causes that make meaningful contributions to the community. In deciding what organizations and events to support, we consider a few factors including alignment with The Commons interests and whether a sponsorship helps us reach prospects or their adult children. Here are some of the organizations we are supporting through sponsorships this year:
Concord Museum—This is an important year for the Concord Museum, which houses an extensive collection of items from the start of the American Revolution, April 16, 1775. Our sponsorship of their annual Garden Tour in June is an ideal match to showcase the prevalence of gardening and natural surroundings at The Commons. This alignment allows to increase exposure to potential residents as well as their adult children who visit the museum and attend its events this year.
Boston Pops—In supporting the Pops spring programming at Symphony Hall, we familiarize The Commons with an audience of educated adults with refined tastes—a perfect match for our community. Our sponsorship includes a program and digital screen ad for all 16 performances in May and June, celebrating conductor Keith Lockhart’s 30th season at the helm. .
Lincoln School Foundation—More than 200 local school children and their families attend the Lincoln School Foundation’s Great Create event each May. As a platinum sponsor, The Commons in Lincoln is prominently displayed on event material, seen by parents and grandparents at the event. This is important as we know many prospects are attracted to The Commons for its proximity to their young families in the area.
Waltham Fields Community Farm—Waltham Fields Community Farm is a sustainability-focused working farm that runs educational programs for people of all ages, a CSA, a farm stand, and a food access program whereby the farm donates a minimum of 20% of its harvests through outreach programs. Its ethos aligns with The Commons, and our sponsorship of their annual fundraiser gives exposure throughout the season at their farm stand, reaching local prospects and their adult children of a sustainability mindset.
If you’re connected with a local organization that aligns with The Commons’s sponsorship goals, please let us know!
Follow Us On Social Media
Connect with us on social media to stay up-to-date with the latest happenings at The Commons in Lincoln!
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Share Your Experience
We kindly ask that you share your thoughts and experiences in an online review. This can be a great help to those who may be considering joining our community.
Marketing Resources
A collection of the latest marketing materials, floor plans and stationery items.
View Sales Materials Page